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Company

“There are those who lovingly and passionately compose music and words. Creating timeless masterpieces. All the others limit themeselves to karaoke.”

founder of Arthemia

Giovanni Di Benedetto

Today Arthemia represent the most advanced brand of Ho.Re.Ca sector in terms of quality and innovation. Standings as a point of reference for every coffee bar in search of an exclusive identity. Arthemia is a solid reality born from the long-standing experience of its founder: Giovanni di Benedetto, an entrepreneur who at the head of his family company Eraclea, was able to combine creative flair and commercial vision creating new consumer trends that have changed the history of coffee bar industry for good. Today Giovanni, and his sister Tiziana run Arthemia, a company that fully embodies authentic passion for italian quality, innovation and style, offering extraordinary taste experiences for the delight of today's customers as well as a range of highly profitable tools for the growth of your business.

Biagio Benedetto

Biagio Di Benedetto
founder of Eraclea in 1968.

Giovanni Benedetto

Giovanni Di Benedetto
founder of Arthemia.

AN EXPERIENCE THAT HAS REWRITTEN THE HISTORY OF COFFEE BAR INDUSTRY
2010

Giovanni and Tiziana, Biagio Di Benedetto’s sons and daughter, found Arthemia leading it towards a creative and innovative expansions.

The 2000s

Giovanni Di Benedetto at the head of Eracle launches the Eraclea coffee cream, and often copied but never matched success that changed the market for good.

The 90s

Giovanni Di Benedetto “invent” white hot chocolate to be served in coffee bars, creating a completely new hot chocolate experience.